The Japanese like Beaujolais Nouveau wine so much they're swimming in it - literally.
One "onsen" hot spring spa resort in Hakone, Kanagawa Prefecture, is pouring the fruity red wine into one of its tubs until Sunday to celebrate the release of this year's batch.
Hakone Kowakien Yunessun is bringing out a real sommelier to pour a dozen bottles of the Beaujolais Nouveau, produced by France's Cordier, into its open-air "wine spa" every day.
It has been said that the Queen of Egypt, Cleopatra, loved to bath in wine.
An official said Beaujolais bath has real value. Wine smoothens the skin and its aroma relaxes the mind.
On Thursday, people sat in the tub, cupping their hands to drink the new French wine as officials poured it into the bath.
Even though beer and sake are far more popular than wine, Beaujolais Nouveau has become a seasonal fad. This year there was a record order of 11 million bottles.
The himewan, or princess bowl, may be undersized, but is not for children. It is one of the latest fads among health-conscious (weight-conscious) Japanese wome.