このinitiativeは、新規構想とか戦略とかという意味です。 日米構造協議にthe Structual Impediments Initiative talksという表現が使われていました。
Japanese firms are elbowing into the European market, where generous subsidies are offered to encourage solar power generation. Some are also moving to capture the U.S. market, where demand is expected to rise under the Green New Deal initiative by President Barack Obama.